These Items Are Required:
- Test your landing page using the Facebook Debugger.
- The optimal size image for Facebook is 1,200px wide x 630px tall. At the minimum, images must be 600px wide x 315px tall. If you cannot produce this image, we may be able to refer you to an outside contractor. Make the image available on your website.
- Insert the proper Facebook Open Graph (OG) tags into your website’s landing page (Details below). If you are unable to do this, we can refer you to an outside contractor. We are unable to make these changes for you.
- Test your page again using the Facebook Debugger..
- Provide us with your business Facebook page link (ours is @CatholicsMedia) so we can “tag” you in the post. This is required by Facebook.
- Provide us with a one sentence comment to use above the image. Facebook recommends 40 characters or less (including spaces), but up to 70 is acceptable. We do not insert web links into the comment.
Add your own links and information, and insert the tags into the 〈head〉section of your landing page. The tags for our example above are:
〈meta property=”og:image” content=”http://catholics.media/adserver/image_name.jpg” /〉
〈meta property=”og:url” content=”http://catholics.media” /〉
〈meta property=”og:site_name” content=”Catholics Media ” /〉
〈meta property=”og:type” content=”website” /〉
〈meta property=”og:description” content=”Advertising in our digital Network can showcase your products and services to the world’s largest Catholic buying audience in the Capital of the World New York.” /〉
You can test your OG tags by using the Facebook Sharing Debugger at http://developers.facebook.com/tools/debug/. Be sure and hit the “Scrape Again” button each time you update your OG tags so Facebook gets the most current information. The result you see will be exactly how Facebook will post your information.
WordPress Users: There is an easy-to-use plugin called “Meta Tag Manager” that allows you to enter the Facebook OG tags (and any other meta tags) for your site, or on individual pages. We’re using the same plugin to insert the tags you see above on this very page.
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!